Luckeyfrog Learning

Skills

Branding, Graphic Design, Social Media Strategy, Character Design

Deliverables

Marketing Plan: Logo and Mascot Design, Brand Manual, Web Design, Newsletter, Social Media Calendar

Project Details

Luckeyfrog Learning is a blog run by an elementary school teacher. The blog primarily focuses on the client’s classroom and evaluates educational methods. Luckeyfrog also has a highly-successful Teachers Pay Teachers store that offers teaching resources. The client wanted to refresh her brand and launch a new web design. She also requested marketing strategy to increase her audience and increase engagement on social media. After running a focus group, we created a modern brand. After delivering the social media calendar, engagement grew 11% on Facebook and 39% on Twitter. We also created Keroki, her frog mascot, as well as multiple frog graphics. The project is currently on hiatus.

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